A Study of Consumer Behavior of Yaoshan (Medical Cuisine) Restaurants in Taichung City

碩士 === 靜宜大學 === 觀光事業學系研究所 === 91 === The research purpose of this paper is to analyze the consumer behaviors of the customers in six Yaoshan restaurants in Taichung City. The results of the analysis will be beneficial to Yaoshan restaurants when they are making marketing strategies. A survey is use...

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Bibliographic Details
Main Authors: Kaui-Hwang Chen, 陳泰山
Other Authors: none
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/77152971960402749906