The Impact of Private Brand Percentage on Consumer Perception of Merchandise Suitability in Convenience Store
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 100 === The development of store brands in the retail chain has become trendy around globe. Today, both store brand and national brand competes for retail shelf space. But what is the maximal ratio of the store brand in each category remains unanswered. This stud...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42702350915735858546 |