The Impact of Brand Personality and Self-congruity on Brand Loyalty of Quick Service Restaurant Customers: a Study of Facebook Fan Page Users
碩士 === 國立高雄餐旅大學 === 餐旅管理研究所 === 101 === Today’s quick service restaurant (QSR) industry is highly competitive and challenging. Strong brands with distinctive personalities continuously lead by adapting innovative and creative marketing practices. The purpose of this study is to evaluate the impact o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/y8534g |