The Impact of Pharmacy’s Product Variety, Promotion Variety, Physical Surroundings and Social Interaction on Consumers’ Emotional Responses and Loyalty
碩士 === 國立高雄第一科技大學 === 行銷與流通管理系連鎖加盟管理碩士班 === 103 === In recent years, firms in pharmacy industry have increasingly grown in Taiwan. Because of its potential, the two largest pharmacy claim retailers are taking a store remodeling approach to enhancing its competitiveness. They intend to make the custo...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89409143891649101422 |