The Study of the Credibility of Badminton Brand Spokesperson on Consumer Purchase Intention: A Case of YONEX Brand
碩士 === 朝陽科技大學 === 休閒事業管理系 === 104 === This study aimed to explore the credibility of YONEX Badminton Brand Spokesperson on Consumer Purchase Intention and to understand the different background variables of spokesperson credibility of subjects. The researcher selects participants of the badminton re...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pt4dau |