All That Is Users Might Not Be Gold: How Labeling Products as User Designed Backfires in the Context of Luxury Fashion Brands
An emerging literature stream posits that drawing on users rather than internal designers in new product creation may benefit firms because the resulting products effectively satisfy consumer needs. Four studies conducted in the context of the luxury fashion industry uncover an important conceptual...
| Main Authors: | , , , |
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| Format: | Others |
| Language: | en |
| Published: |
American Marketing Association
2013
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| Subjects: | |
| Online Access: | http://epub.wu.ac.at/4034/1/all_that_is_users_might_not_be_gold.pdf http://dx.doi.org/10.1509/jm.11.0330 |