Roles of Perceptions of Reference Groups, Clothing Symbolism, and Clothing Involvement in Female Adolescents' Clothing Purchase Intentions and Clothing Behavior
The youth market has been characterized as one of the most coveted market segments because of its spending power and tremendous potential for becoming lifetime customers (Bush, Martin, & Bush, 2004). The product market for adolescents is expected to grow to more than $208 billion by 2011, accord...
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Format: | Others |
Language: | en_US |
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Virginia Tech
2017
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Online Access: | http://hdl.handle.net/10919/77222 http://scholar.lib.vt.edu/theses/available/etd-09232010-105336/ |