Luxury retail brands and their consumers in emerging markets : developing mobile marketing and sustaining the brand value
Understanding an individual’s self-interests remains a challenging task for consumer marketing because brands have no direct access to individual’s inner mind in order to satisfy his or her consumption-related wants, needs and expectations. In the case of luxury brands, customer service experts only...
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Durham University
2016
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Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.693508 |