A content analysis of print advertising from the United States and Hong Kong

The purpose of this study was to extend the research in cross-cultural advertising by investigating the differences in cosmetics and fragrance advertising in Hong Kong and the United States.

Bibliographic Details
Main Author:	Chu, Ka Man Carman
Format:	Others
Published:	CSUSB ScholarWorks 2007
Subjects:	Consumer behavior United States Cross-cultural studies Consumer behavior China Cross-cultural studies Advertising Cross-cultural studies Advertising Cosmetics United States Advertising Cosmetics China Advertising Perfumes industry China Advertising Perfumes industry United States Advertising Advertising Cosmetics Advertising Perfumes industry Consumer behavior. International Business Marketing
Online Access:	https://scholarworks.lib.csusb.edu/etd-project/3248 https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=4332&context=etd-project

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spelling	ndltd-csusb.edu-oai-scholarworks.lib.csusb.edu-etd-project-43322019-10-23T03:34:43Z A content analysis of print advertising from the United States and Hong Kong Chu, Ka Man Carman The purpose of this study was to extend the research in cross-cultural advertising by investigating the differences in cosmetics and fragrance advertising in Hong Kong and the United States. 2007-01-01T08:00:00Z text application/pdf https://scholarworks.lib.csusb.edu/etd-project/3248 https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=4332&context=etd-project Theses Digitization Project CSUSB ScholarWorks Consumer behavior United States Cross-cultural studies Consumer behavior China Cross-cultural studies Advertising Cross-cultural studies Advertising Cosmetics United States Advertising Cosmetics China Advertising Perfumes industry China Advertising Perfumes industry United States Advertising Advertising Cosmetics Advertising Perfumes industry Consumer behavior. International Business Marketing
collection	NDLTD
format	Others
sources	NDLTD
topic	Consumer behavior United States Cross-cultural studies Consumer behavior China Cross-cultural studies Advertising Cross-cultural studies Advertising Cosmetics United States Advertising Cosmetics China Advertising Perfumes industry China Advertising Perfumes industry United States Advertising Advertising Cosmetics Advertising Perfumes industry Consumer behavior. International Business Marketing
spellingShingle	Consumer behavior United States Cross-cultural studies Consumer behavior China Cross-cultural studies Advertising Cross-cultural studies Advertising Cosmetics United States Advertising Cosmetics China Advertising Perfumes industry China Advertising Perfumes industry United States Advertising Advertising Cosmetics Advertising Perfumes industry Consumer behavior. International Business Marketing Chu, Ka Man Carman A content analysis of print advertising from the United States and Hong Kong
description	The purpose of this study was to extend the research in cross-cultural advertising by investigating the differences in cosmetics and fragrance advertising in Hong Kong and the United States.
author	Chu, Ka Man Carman
author_facet	Chu, Ka Man Carman
author_sort	Chu, Ka Man Carman
title	A content analysis of print advertising from the United States and Hong Kong
title_short	A content analysis of print advertising from the United States and Hong Kong
title_full	A content analysis of print advertising from the United States and Hong Kong
title_fullStr	A content analysis of print advertising from the United States and Hong Kong
title_full_unstemmed	A content analysis of print advertising from the United States and Hong Kong
title_sort	content analysis of print advertising from the united states and hong kong
publisher	CSUSB ScholarWorks
publishDate	2007
url	https://scholarworks.lib.csusb.edu/etd-project/3248 https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=4332&context=etd-project
work_keys_str_mv	AT chukamancarman acontentanalysisofprintadvertisingfromtheunitedstatesandhongkong AT chukamancarman contentanalysisofprintadvertisingfromtheunitedstatesandhongkong
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A content analysis of print advertising from the United States and Hong Kong

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