Partial least squares structural equation modeling-based discrete choice modeling: an illustration in modeling retailer choice
Commonly used discrete choice model analyses (e.g., probit, logit and multinomial logit models) draw on the estimation of importance weights that apply to different attribute levels. But directly estimating the importance weights of the attribute as a whole, rather than of distinct attribute levels,...
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Springer
2019
|
| Subjects: | |
| Online Access: | View Fulltext in Publisher |