Target the ego or target the group: Evidence from a randomized experiment in proactive churn management
We propose a new strategy for proactive churn management that actively uses social network information to help retain consumers. We collaborate with a major telecommunications provider to design, deploy, and analyze the outcomes of a randomized control trial at the household level to evaluate the ef...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
INFORMS Inst.for Operations Res.and the Management Sciences
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |