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Belo, R.
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Belo, R.
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1
Target the ego or target the group: Evidence from a randomized experiment in proactive churn management
by
Belo
,
R
.
,
de Matos, M.G
,
Ferreira, P.
Published 2018
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2
The impact of time shifting on TV consumption and ad viewership
by
Belo
,
R
.
,
De Matos, M.G
,
Ferreira, P.
,
Reis, F.
Published 2019
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Related Subjects
Randomized experiment
Advertising
Available channels
Churn management
Client lifetime value
Field experiment
Management
Marketing
Operations research
Random sample
Random subsets
Randomized experiments
Social networks
Television
Time shifting
Triple play
Zero effects
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