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De Matos, M.G
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De Matos, M.G
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De Matos, M.G
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1
Target the ego or target the group: Evidence from a randomized experiment in proactive churn management
by
Belo, R.
,
de
Matos
,
M.G
,
Ferreira, P.
Published 2018
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2
Effect of Friends’ Churn on Consumer Behavior in Mobile Networks
by
De
Matos
,
M.G
,
Ferreira, P.
,
Telang, R.
Published 2019
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3
The impact of time shifting on TV consumption and ad viewership
by
Belo, R.
,
De
Matos
,
M.G
,
Ferreira, P.
,
Reis, F.
Published 2019
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Related Subjects
Randomized experiment
Advertising
Available channels
Churn management
Client lifetime value
Consumer behavior
Field experiment
Management
Marketing
Operations research
Random sample
Random subsets
Randomized experiments
Social networks
Telecommunication industry
Telecommunications industry
Television
Time shifting
Triple play
Zero effects
and phrases: telecommunications tariffs
contagious churn
mobile churn
tariff plans
telecommunications industry
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