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Randomized experiment
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Target the ego or target the group: Evidence from a randomized experiment in proactive churn management
by
Belo, R.
,
de Matos, M.G
,
Ferreira, P.
Published 2018
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The impact of time shifting on TV consumption and ad viewership
by
Belo, R.
,
De Matos, M.G
,
Ferreira, P.
,
Reis, F.
Published 2019
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Belo, R.
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de Matos, M.G
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