The red, the black, and the plastic: Paying down credit card debt for hotels, not sofas
Using transaction data from a sample of 1.8 million credit card accounts, we provide the first field test of a major prediction of Prelec and Loewenstein’s theory of mental accounting: that consumers will pay off expenditure on transient forms of consumption more quickly than expenditure on durables...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
INFORMS Inst.for Operations Res.and the Management Sciences
2019
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |