Customer Segmentation and Profiling for Life Insurance using K-Modes Clustering and Decision Tree Classifier
Customer segmentation and profiling has become an important marketing strategy in most businesses as a preparation for better customer services as well as enhancing customer relationship management. This study presents the segmentation and classification technique for insurance industry via data min...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Science and Information Organization
2021
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| Series: | International Journal of Advanced Computer Science and Applications
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| Subjects: | |
| Online Access: | View Fulltext in Publisher View in Scopus |