Customer Segmentation and Profiling for Life Insurance using K-Modes Clustering and Decision Tree Classifier
Customer segmentation and profiling has become an important marketing strategy in most businesses as a preparation for better customer services as well as enhancing customer relationship management. This study presents the segmentation and classification technique for insurance industry via data min...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Science and Information Organization
2021
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Series: | International Journal of Advanced Computer Science and Applications
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Subjects: | |
Online Access: | View Fulltext in Publisher View in Scopus |