Banks' Lending Relationship Quality Index (LRQI) for the Small and Medium-sized Enterprises: A Review
Stiff competition in the service industry like banking sector has forced banks to search for the best approach to create, attract and retain a segment of satisfied customers. Relationship marketing is a comprehensive strategy used by many service providers to maintain an on-going long-term relations...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
2016
|
| Subjects: | |
| Online Access: | View Fulltext in Publisher |