Hospitality industry. Hotels, clubs, restaurants, etc. Food service 154 Travel and the state. Tourism 102 Travel and state. Tourism 91 Malaysia 64 Food service 42 Consumer satisfaction 38 Travel. Voyages and travels (General) 32 Customer services. Customer relations 26 Food industry and trade. Halal food industry. Certification 25 Heritage tourism. Cultural tourism 22 Ecotourism 21 Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling 20 Marketing 20 Research 19 Cooking 15 Quality control 15 Nutrition. Foods and food supply 13 Restaurants, cafeterias, tearooms, etc 12 Service industries 11 Cooking, Malay 10 Higher Education 9 Communicable diseases and public health 8 H Social Sciences (General) 8 Hotels. Bed and breakfast accommodations 8 Management. Industrial Management 8 Electronic commerce 7 Methodology 7 NA Architecture 7 Purchasing. Selling. Sales personnel. Sales executives 7 Quantitative research 7