Informative advertising in monopolistically competitive markets

by Creane, A., Manduchi, A.
Published 2022

Engaging users using movie mobile advertising: Technology acceptance and purchase intention

by Abu Bakar, M.S, Bidin, R.
Published 2014

The Legal Framework for Financial Advertising: Curbing Behavioural Exploitation

by Brenncke, M.
Published 2018

Near-optimum online ad allocation for targeted advertising

by Naor, J., Wajc, D.
Published 2018

Whose rights deserve protection? Framing analysis of responses to the 2016 committee of advertising...

by Carters-White, L., Chambers, S., Hilton, S., Skivington, K.
Published 2021

Marketing tourism in the digital era and determinants of success factors influencing tourist destinations preferences / Mbarek Rahmoun and Yasser Baeshen

by Rahmoun, Mbarek, Baeshen, Yasser Baeshen
Published 2021

Advertising content and consumer engagement on social media: Evidence from Facebook

by Hosanagar, K., Lee, D., Nair, H.S
Published 2018

Implicit IAT Measures and Neurophysiological fNIRS Markers in Response to High-Engagement Advertising

by Acconito, C., Balconi, M., Sansone, M.
Published 2023

The effect of endorsement appeals in advertisement on food buyers' purchase intention / Wan Nazriah Wan Nawawi ... [et al.]

by Wan Nawawi, Wan Nazriah, Ramli, Noorazlin, Anuar, Jazira, Mohd Kamal, Malina Hanum, Adzmy, Azahar
Published 2022

A comparative study on the determinants of non-business and business students entrepreneurship intention / Nurul Hidayana Mohd Noor ... [et al.]

by Mohd Noor, Nurul Hidayana, Yaacob, Mahazril 'Aini, Ahmad Fuad, Nur Amira, Mustafar, Nor Aqlili Riana
Published 2021

The impact of source credibility on Saudi consumer's attitude toward print advertisement: the moderating role of brand familiarity / Methaq Ahmed Abdulmajid

by Abdulmajid, Methaq Ahmed
Published 2011

A study on consumer's attitude towards viral advertising on social media: a case study in an ice cream manufacturing company / Noorita bt Mohammad ... [et al.]

by Mohammad, Noorita, Abdul Rahman, Zanariah, Mohammad, Mardhiah, Nik Mustapaha, Nik Nur Shahira
Published 2020

The impact of time shifting on TV consumption and ad viewership

by Belo, R., De Matos, M.G, Ferreira, P., Reis, F.
Published 2019

Attracting Effect of Pinpoint Auditory Glimpse on Digital Signage

by Ebihara, T., Kuratomo, N., Miyakawa, H., Mizutani, K., Wakatsuki, N., Zempo, K.
Published 2023

The environmental profile of a community’s health: A cross-sectional study on tobacco marketing in 16 countries

by Afridi, A., Avezum, A., Bahonar, A., Calik, K.B.T, Chifamba, J., Chow, C.K, Gilmore, A.B, Gupta, R., Igumbor, E., Ismail, N., Koon, T., Kruger, A., Kumar, R., Lear, S.A, Li, W., Lopez-Jaramillo, P., McKee, M., Mohan, D., Mohan, V., Mony, P.K, Orlandini, A., Poirier, P., Rahman, O., Rangarajan, S., Rosengren, A., Savell, E., Seron, P., Sims, M., Swidan, H., Vijayakumar, K., Yusoff, K., Yusuf, S., Zatonska, K.
Published 2015

A case study of consumer preferences towards different brands of palm oil in Shah Alam, Selangor, Malaysia

by Abdul Fatah, F., Ibrahim, M.I.S, Saili, A.R
Published 2020

The study of the factor that influence attitude towards viral marketing among Generation Y / Noorain Mohd Nordin, Munirah Mohamed and Ezatul Hasanah Jaidon

by Mohd Nordin, Noorain, Mohamed, Munirah, Jaidon, Ezatul Hasanah
Published 2019

Effective market segmentation for open distance learning institutions' marketing strategy / Mohd Nazri Mohd Noor ...[et al.]

by Mohd Noor, Mohd Nazri, Abdul Aziz, Azlina, Harun, Yanty Roslinda, Aminudin, Norsiah, Zakariah, Zulaikha
Published 2021