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  1. 41
    Probabilistic forecasting with discrete choice models: evaluating predictions with pseudo-coefficients of determination
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    Article
  2. 42
    Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage
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    Article
  3. 43
    Preference Learning and Demand Forecast
    by Zhang, Juanjuan
    Published 2021
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    Article
  4. 44
    A Discussão Epistemológica em Marketing 1990-2010
    “... (Marketing Theory e Marketing Science). Foram analisados artigos, comentários e editoriais publicados...”
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    Article
  5. 45
    The New Model of Financial Consumer Protection Act and Behavioral Economics Analysis
    by LIN,YAN-HONG, 林彥宏
    Published 2018
    “... analysis, economic analysis, psychological analysis, behavioral economic analysis, and marketing science...”
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    Others
  6. 46
    Peculiarities of marketing communications in cultural marketing
    by Daniel Gardan, Petronela Iuliana Geangu
    Published 2016-09-01
    “...Extending the application of marketing science specific concepts and principles in various sectors...”
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    Article
  7. 47
    Inference for product competition and separable demand
    by Allenby, G.M, Rossi, P.E, Smith, A.N
    Published 2019
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    Article
  8. 48
    Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action
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    Article
  9. 49
    Measuring the impact of product placement with brand-related social media conversations and website traffic
    by Fossen, B.L, Schweidel, D.A
    Published 2019
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    Article
  10. 50
    Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets
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    Article
  11. 51
    The Perils of Behavior-Based Personalization
    by Zhang, Juanjuan
    Published 2011
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    Article
  12. 52
    Scalable Inference of Customer Similarities from Interactions Data Using Dirichlet Processes
    by Braun, Michael, Bonfrer, Andre
    Published 2012
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    Article
  13. 53
    The Reach and Persuasiveness of Viral Video Ads
    by Tucker, Catherine Elizabeth
    Published 2015
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    Article
  14. 54
    Wavelet Time-Scale Modeling of Brand Sales and Prices
    by Alanazi, T.M, Ben Mabrouk, A.
    Published 2022
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    Article
  15. 55
    Target the ego or target the group: Evidence from a randomized experiment in proactive churn management
    by Belo, R., de Matos, M.G, Ferreira, P.
    Published 2018
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    Article
  16. 56
    Channels of impact: User reviews when quality is dynamic and managers respond
    by Chevalier, J.A, Dover, Y., Mayzlin, D.
    Published 2018
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    Article
  17. 57
    Online MAP enforcement: Evidence from a quasi-experiment
    by Israeli, A.
    Published 2018
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    Article
  18. 58
    Beyond the last touch: Attribution in online advertising
    by Berman, R.
    Published 2018
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    Article
  19. 59
    Development of demand forecasting model for new product
    by Abu, Noratikah
    Published 2016
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    Thesis
  20. 60
    Recommending products when consumers learn their preference weights
    by Dzyabura, D., Hauser, J.R
    Published 2019
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    Article
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