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Dexter Shee
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Can Brain Waves Really Tell If a Product Will Be Purchased? Inferring Consumer Preferences From Single-Item Brain Potentials
by
Nobuhiko Goto
,
Nobuhiko Goto
,
Xue Li Lim
,
Xue Li Lim
,
Dexter
Shee
,
Aya Hatano
,
Aya Hatano
,
Kok Wei Khong
,
Luciano Grüdtner Buratto
,
Motoki Watabe
,
Alexandre Schaefer
Published 2019-06-01
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