Can Brain Waves Really Tell If a Product Will Be Purchased? Inferring Consumer Preferences From Single-Item Brain Potentials

by Nobuhiko Goto, Nobuhiko Goto, Xue Li Lim, Xue Li Lim, Dexter Shee, Aya Hatano, Aya Hatano, Kok Wei Khong, Luciano Grüdtner Buratto, Motoki Watabe, Alexandre Schaefer
Published 2019-06-01