Using of Eye Tracker in HORECA Segment: Visual Proposal of Chosen Communication Tool on Restaurant Guests Decision

Using of Eye Tracker in HORECA Segment: Visual Proposal of Chosen Communication Tool on Restaurant Guests Decision

In this article we evaluate three chosen restaurants in Nitra city from the perspective of visual proposal of chosen communication tool, which can be effective for influencing of restaurant's guests to visit each restaurant. It might be done through techniques and methods used in neuroscience....

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Bibliographic Details
Main Authors: Jakub Berčík, Elena Horská, Johana Paluchová, Katarina Neomaniova
Format: Article
Language:English
Published: Mendel University, Brno 2015-12-01
Series:European Journal of Business Science and Technology
Subjects:
consumer neuro science
emotions
horeca segment
marketing communication
eye tracker
leaflet
Online Access:https://ejobsat.cz/artkey/ejo-201502-0002_using-of-eye-tracker-in-horeca-segment-visual-proposal-of-chosen-communication-tool-on-restaurant-guests-decis.php

Internet

https://ejobsat.cz/artkey/ejo-201502-0002_using-of-eye-tracker-in-horeca-segment-visual-proposal-of-chosen-communication-tool-on-restaurant-guests-decis.php

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