Consumers’ Perspectives on Alternative Short Food Supply Chains Based on Social Media: A Focus Group Study in Spain

Consumers’ Perspectives on Alternative Short Food Supply Chains Based on Social Media: A Focus Group Study in Spain

Nowadays, an increasing number of consumers are demanding more information and more direct contact with food producers in order to avoid the various intermediaries in the supply chain, thus improving food traceability and price transfer. This has led to the development of more direct (short) food su...

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Bibliographic Details
Main Authors: Ahmed Elghannam, Francisco J. Mesias, Miguel Escribano, Lina Fouad, Andres Horrillo, Alfredo J. Escribano
Format: Article
Language:English
Published: MDPI AG 2019-12-01
Series:Foods
Subjects:
short food supply chains
focus groups
social media
alternative supply chains
electronic word of mouth (ewom)
social media marketing
Online Access:https://www.mdpi.com/2304-8158/9/1/22

Internet

https://www.mdpi.com/2304-8158/9/1/22

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