Luxury Brand, perceived value, perceived risk, purchase intention
碩士 === 大同大學 === 事業經營學系(所) === 96 === This study intends to understand how perceptions of luxury brand created by the atmosphere of luxury drive customer to buy the products of luxury brand. The collected data were analyzed using structural equation modeling with AMOS 6.0 to evaluate the effects of...
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| Format: | Others |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16511092891907026733 |